Simplicit.E.reader is a new multimedia player from J.C. Penny. It features eBook Reading.

[edit] Overview

Little is known about the device so far. The product description says it can "read books, play music and videos" and it's showing a sale price of $129.99. It comes with a discount coupon for BooksonBoard. It seems to be made by SPI Inc, a small tech company based in Dallas, Texas.

[edit] Specifications

• 5" backlit color screen (likely 16x9)
• Adobe Digital Editions support (PDF and ePUB)
• 1GB memory
• SD card slot
• USB connection using cable that is included.

[edit] For more information

J.C Penny web site