ZNO - proprietary format for Zinio electronic subscription magazines. These magazines include multimedia material like photos and videos. It is rumored that the format is based on DJVU.
Zinio is more than a mobile reading application. We've spent the last decade creating the digital editions of the magazines you love, delivering the exact same material you get in print‚ plus exclusive features like video, audio and live links, on your iPad, iPhone, desktop and laptop (Windows pc, Linux, and MacOS X). Apps also available for Android 3.0 Honeycomb devices in the Android Marketplace! An Android 2.2 app is in development.